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Richard branson, one of the worlds most famous and admired business leaders, argues that its time to turn capitalism upside downto shift our values from an exclusive focus on profit to also caring for people, communities and the planet. Over the last few decades as ive started up one exciting business after another, i thought that life and work could not get any better. Screw business as usual richard branson richard branson, one of the worlds most famous and admired business leaders, argues that its time to turn capitalism upside downto shift our values from an exclusive focus on profit to also caring for people, communities and the planetas he writes. Branson is the author of several books including losing my virginity and reach for the skies. His latest book, screw business as usual, is available.
His autobiography, losing my virginity, and his books. Its time to turn capitalism upside down to shift our values, to switch from a just profit focus, to caring for people, communities and the planet. Its a vibrant and definite sea change from the way business was always done, when financial profit was a. Jan 01, 2006 screw it, lets do it is a kind of summary version with key bullet points and advises of richard bransons biography losing my virginity. Richard branson in screw business as usual, richard reveals his exciting new vision for the future. Sir richard charles nicholas branson born 18 july 1950 is a british business magnate, investor, author and philanthropist. Branson expressed his desire to become an entrepreneur at a. As the world struggles with the twin problems of global recession and climate change, richard explains why it is up to big companies like virgin to lead the way in finding a more holistic and. Find out how people step outside of the usual way to do business. Screw business as usual by richard branson 20111208.
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In screw business as usual, richard branson at his brilliant and motivating best, shares some fascinating and inspiring stories about the people who are already leading the way in transforming. Nov 17, 2011 im a big richard branson fanboy, and really liked his first book, losing my virginity which i highly recommend. In exhorting readers to screw business as usual branson is calling upon us to reinvent capitalism in a more ethical, more just, and less destructive way. Screw business as usual sir richard bransons philosophy of running a business focused on more than just profit is not only awesome, but absolutely imperative. Screw business as usual by richard branson james kennedy. Weve got a shot at really pulling together to turn upside down the way we approach the challenges we are facing in the world and look at them in a brand new.
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